my role: CREATIVE DIRECTION
Pixels meet IRL: we miss the days when we had to create sounds, stories, and use our imagination to play. Devices offer countless games, but they lack the magic of physical toys. In 2014, we wanted to combine the best of both worlds for kids. Our app transformed their phones into Hot Wheels cars, allowing them to choose skins and record sounds.
Using the phone's gyroscope and accelerometer, the app provided a realistic racing experience with precise sound feedback based on their movements. VrumApp is 100% imagination-driven, giving kids the power to play and create their own adventures.
where: havas digital russia
with me: bruno ponzini, augusto anjos