Car vs piano
my role: ART DIRECTION
“Dangling by a thread:
how to get insurance trending on Twitter.”
To promote their insurance plan covering unforeseen damages, Intouch Insurance conducted a stunt involving a 350kg grand piano suspended by ropes over a parked car.
Each day, a random event determined the fate of the ropes. The action was broadcasted live, with visitors voting for the next scenario. The campaign gained traction on Twitter and exceeded visitor expectations by 200%.
where: bbdo russia
with me: cloves menezes, polina zabrodskaya, ilya andreyev