We Get Cancer
my role: CREATIVE DIRECTion
Empowering underserved communities facing cancer: MSK's integrated campaign leverages real customer stories to connect with diverse audiences, driving patient leads. Our mission: to show that MSK is there for everyone, regardless of cancer type, background, or diagnosis location.
WE GET CANCER MSK gets cancer better than any other hospital around, and we provide cancer care that’s unmatched by any other provider. In our more-than-a-century of experience, we’ve come to understand more than just the cancer itself. It takes a deeper commitment to understand cancer care — from the front desk to the finest experts in their field. This is our “we’ve all got your back” pledge to the entire tri-state area, and really, the entire world.
FOR ALL OF YOU When someone comes to MSK, they bring more than just their cancer diagnosis. They bring their history, their likes and loves, their communities, and the people who care about them. This campaign focuses on details of the stories of individual patients — beyond their cancer — to show how every person at MSK is treated as a whole.
where: R/GA NY
with me: han lin, John Berman, Sasha Shor, Chris Parker, Evan Burton