Palo Alto Networks

That’s the question we asked potential clients of Palo Alto Networks, the world’s leading cybersecurity company. We focused on securing enterprises through a human lens, differentiating from competitors. We created a timeline with events, campaigns, and activations to emphasize the human side. Our 360º campaign addressed Covid-19 and remote work early on. At IGNITE, we launched an evolved platform with a stronger human tone. The program generated over half a billion impressions.

Free to Imagine: We stood up for every company and person who wants to innovate but somehow let fear get in the way.

To dramatize the critical role that these cybersecurity experts play, we opted not to focus on the usual story that they are protectors against threats and dangers, but rather through the words of a real poem written by a 10-year-old girl, highlighting what you can do when you allow yourself to imagine, standing out in a fear-based and often too rational category.