my role: CREATIVE DIRECTion · visual design · experiential design · verbal design
The UEFA Store connects fans with their passions, going beyond transactions. Each UEFA product carries a rich history, immersing fans in the story of clubs, games, and legendary players. By engaging with these narratives, fans become part of the history. The store's visual language and design celebrate the fusion of those captivating stories.
The composition showcased the athletes or clubs that embody the featured product. Meanwhile, the product photography adopted an editorial approach, emphasizing its quality and presenting it in a unique manner. Additionally, a lifestyle image depicted a consumer utilizing the featured product, effectively bridging the narratives of the athlete, the club, and the end consumer.
with me: paulo lima, rafael forti